A FMCG CONSULTANCY & TRAINING COMPANY



WELCOME TO ATHIVAS CONSULTING





CONNECTING BRANDS
TO CREATE MEANINGFUL
SHOPPER EXPERIENCES


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TALK TO US TODAY





about athivas consulting



Athivas Consulting aims to lead the path in connecting brands to create meaningful brand experiences by understanding their own pulse in the areas of consultancy and development programs.


Our main focus is to understand our clients key issues and opportunities, challenges focusing in the Fast Moving Consumer Goods (FMCG) Industry. Our areas of expertise range in the functions of Customer Development (Sales) and Brand Marketing.

Equipped with almost 20 years of cross functional experience from Customer Development (Sales), Brand, Shopper Marketing and eCommerce, we come to you with a passion of learning about you, your business and how we can grow your business, profitably in the long term.


Call us to talk to us today.





WHY ATHIVAS CONSULTING?



WE LISTEN.
We believe the foundation to building any relationships starts with listening by putting ourselves in the your shoes. The shoes of your customers. The shoes of your retailers. We listen to you to understand your business better.


WE ARE PASSIONATE ABOUT GROWTH
When you have a challenge, it becomes our challenge as well. We understand and believe that listening is key and working collaboratively with our business partner matters.


WE BELIEVE IN CHALLENGING THE STATUS QUO​

We believe that the road to growth starts by challenging the status quo. We place high values and ethics in the way we work with you. We believe how we achieve the results is as important as the result itself.



LOOKING TOWARDS THE FUTURE



Let's admit it. It's a tough time. None of us have been spared from the recent happenings involving the largest immobilisation around the world. While the situation is improving in some countries, we must agree that we are all welcoming a new norm. It takes resilience to face today's unprecedented scenario, be it personally or professionally.

Businesses must REFLECT, REFOCUS & REFUEL for the journey ahead and recognise the change in the way people think, buy and behave. It takes a concerted effort from all of us to make this happen.

At Athivas, we recognise the current challenges, and we want to help you rise and focus on the opportunities. We help brands navigate in the world of strategy and execution by focusing on the core, the customer.

We want to hear from you. Call us today.



consulting services





SALES AND MARKETING
STRATEGY



ECOMMERCE STRATEGY



training & workshops



business consultation





CATEGORY GROWTH DRIVER



MARKETING | RETAILER STRATEGY



Category Growth Drivers looks at what are the key drivers which drive categories holistically and what a brand can do within the category to drive more shoppers, more consumers and gain high retailer engagement.



GO-TO-MARKET STRATEGY



SALES | TRADE MARKETING



Go-To-Market strategy is a fundamental strategy which articulates the understanding on how your product will move through the supply chain to reach into the basket of the shopper and eventually to be consumed.

This pivotal strategy has an impact on your commercial business results as well as financials as there is a cost to serve in each of the options chosen.



CHANNEL STRATEGY DEVELOPMENT



SALES | TRADE MARKETING



Channel Strategy Development focuses on the understanding the channel, the definition based on what shoppers understand and formulate winning execution in order to drive key KPIs from Market Shares to internal Financial KPIs.



RETAIL MARKETING STRATEGY



SALES | TRADE MARKETING



Retail Marketing is an evolution of the trade marketing function. It looks beyond supply chain and promotion volumes. Retail Marketing teams is a think tank and are strategic developers of the growth strategy in the organisation. It is a journey all brands should aspire to transform to drive revenue growth in the organisation.



SHOPPER MARKETING PLANS



SALES | RETAILER



We offer bespoke Shopper Marketing Plan development by identifying the growth opportunities and driving differentiation with your esteemed retail partners and channels.



ECOMMERCE STRATEGY



SALES | ECOMMERCE



The boom of eCommerce is everywhere and there are massive growth opportunities available in this market. We help brands strategise their eCommerce plans while synergising their strength in the brick and mortar retailers.




training & development





LEADERSHIP TRAINING SERIES



1. Principles of Leadership

2. Leading With Respect

3. Leading in VUCA World





MARKETING TRAINING SERIES



1. Brand Management Series


2. Growth Driver Development


3. Marketing Strategy Series


4. Business Presentation Skills



SALES TRAINING SERIES



1. Channel Development Strategy


2. Key Account Management


3. Growing with your Customer

4. Shopper Marketing Series

5. Negotiation



WOMEN EMPOWERMEN TRAINING SERIES



1. How to Hustle - An Empowering Guide f for Women to Negotiate


2. Women in Leadership



COACHING SESSIONS



BUSINESS COACHING



We provide business coaching which is curated to your business needs. Our focus to ensure you focus on the challenge or opportunity on hand, provide thought provoking sessions on how to overcome challenges and also ensure you achieve your full potential.



SALES COACHING



Customised coaching sessions to be conducted one on one or with a small group, not more than 4 peoples to provide focus and our undivided attention to their business or individual development to drive revenue and profits.



about the founder



SAVITHA NAIDU






A curious mind who is a firm believer that we should allow the likes of Dr Seuss and Roald Dahl to fill our minds to keep us young, creative and constantly curious. This mind comes with 20 Years (and counting!) of sales & marketing expertise in the Consumer Packaged Good industry with a passion of connecting brands to understand the importance of elevating customer experience.



EXPERIENCED FMCG SPECIALIST


Savitha has 18 years of experience in both Sales and Marketing in the FMCG Industry. Having worked with the leading Oral Care company in the world, she has the both the breadth and depth in the areas of Customer Development (Sales), Marketing & eCommerce.


SKILLS

Customer Development | Revenue Growth Management | Trade Marketing | Channel Development | 5P Implementation | Key Account Management | Shopper Strategy | 3 Year Growth Plans | eCommerce | Category Management


EDUCATION

Bachelor in Art (Honours) in Marketing

Certified Human Resources Development Fund Trainer (HRDF)


OTHER CERTIFICATIONS

Effective Problem Solving and Decision Making | University of California, Irvine | Coursera

Customer Segmentation & Prospecting | Northwestern University | Coursera

Digital Media & Marketing Strategies | University of Illinois Urbana-Champaign | Coursera






Savitha Naidu from Athivas Consulting is an amazing trainer. I had the opportunity to watch them train a room full of aspiring e-commerce associates in the highly demanding topic; negotiations skills. Athivas's training is both insightful and interactive. I highly recommend Athivas to anyone who is interested in looking for a trainer.



Wong Mei Hwa, Head of LeanIn Masterclass, LeanIn Malaysia



Athivas brings an excellent blend of pragmatic yet strategic thinking in the FMCG commercial space (sales & marketing). They can conceptualise a lofty vision yet can translate it into action on the ground by breaking it into chewable pieces depending upon people's capability.
Athivas can relate & inspire people by being hands-on & showing them how to do it.



Naveen Keswani, FMCG Consultant for Sales/Marketing Transformation Projects.



CALL US TO TALK ABOUT YOUR GROWTH!



we will be glad to hear from you about a new exciting project or if you want to join us!








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FOLLOW US ONLINE





Athivas Consulting (002986878-A)

6.012.366.9554

KUALA LUMPUR, MALAYSIA